This is all the REAL branding for the 2012 olympics. Oh i wish they adopted adam's work below. Though i see that this will work well also i just can't get over how yummy his posters are! These are very conceptual and work well with the original logo, however terrible that may be as well! there are two versions of pictograms, one silhouette and the other a more colorful rendition 'inspired by the london underground map'.
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